Advanced Resident/User Profiling

Housing markets are defined and driven by their residents/users.  What they buy, rent or engage is a product of preference and the choices available, not necessarily an even match of needs.  We understand and distinguish these market segments in collaboration with Clients in a merge of public, private and Client datasets.  Often this targeting looks beyond the real estate for specialties like healthcare, adaptive site reuse and emerging student housing demand.  Beginning with a baseline SMA/RT™ Assessment Platform, we frame the expected real estate users by psychographic groups, lifestyle segments, net worth, adjacent growth trends and even pedestrian walk times.

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Recent advanced profiling examples include loan performance evaluations for Metro Austin multi-family bond collateral (left), healthcare site evaluations for senior assisted living facilities, and precise site selection for off-campus student housing at the University of Cincinnati (lower left).
 

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Most advanced profiling creates a dynamic, market-driven awareness for a series of decisions, often becoming a more precise language for an array of design, marketing, finance and sales/leasing directors.  Collaborative discussions can be conducted in realtime over secure internet links to multiple remote offices.